In the past few years, feminism, LGBTQ empowerment, transgender and other topics have continued to rise. Through various entertainment programs and popular cultural works, these subjects have surfaced in our daily conversations. China Youthology believes this is an indicator and a prelude to Chinese youth's love and embrace of their own bodies. It is an integral step of the evolution in China's rising individualism.
From confusion to curiosity, to action, and to mutual support, the Chinese youth today are increasingly aware of their bodies. While physicality was never questioned before, it is now a free domain that is open for exploration.?
This research is?on the gender traits and trends of youth in China's first- and second-tier cities. As youth's exploration and enthusiasm for their bodies are shaping new gender identities and with consumption choices as new ways to fulfill such yearnings, what can businesses do to better serve them help them along the way??