About Us

2019.04.03

Who is China Youthology?


"WE ARE GROWING

BUT WE NEVER GROW OLD"

LAUNCHED IN 2008, CHINA YOUTHOLOGY SET OUT FOR ONE PURPOSE: YOUTH-DRIVEN CHANGE.


Youthology recognizes more power in the hands of the individual, and youth are actively transforming their world today to create their future.Focusing on youth aged 15-35 y.o. and seeing consumers as holistic individuals, Youthology generates youth culture insights to drive business innovation consulting, helping brands integrate into youth’s lives and creating a brighter future together with young people. Before the challenge was simply to understand youth. Today the expanded challenge is how to adapt, redesign and change to offer relevant and leading experiences that youth value. This is what Youthology is built to solve.Youthology is at the forefront of identifying the real trends fundamental changes happening in the world’s most innovative economy. We live at the edge of the latest marketing challenges and exist to create the next generation of brand solutions.



HOW HAVE WE BEEN RECOGNIZED


2018 - Published Nomadic: The New Youth Consumption Logic and Speaker at CEIBS CMO Summit

China Youthology published "Nomadic: The New Youth Consumption Logic" and launched open classes in Beijing, Shanghai, and Shenzhen to share about the Nomadic Youth, trends, and inspiration for marketing innovations. China Youthology was invited to attend the 2018 CEIBS CMO Summit: New Consumption and New Marketing in the Restless Era to speak on Youth Trends and Business Innovation Implications. The speech touched upon the topic of evolving from an empathetic brand to a companion brand and inspires discussion around new marketing.


2017 - Keynote Speaker at Kellogg School of Business

COO Kevin Lee spoke at Northwestern University’s business school at the China Business Forum, engaging other academic thought leaders on China business.


2017 - Speaker at MS CEO Summit

COO Kevin Lee spent 3 days with Bill Gates, Warren Buffett and 140 of the top global CEOs at Microsoft campus and the Gates’ residence, discussing future business leader issues.


2015 - Fast Company selects Co-Founder Zafka Zhang as “China’s 100 most innovative business people”

Fast Company wrote, “Youthology, as culture innovation lab, takes Youth-driven change as inspiration for corporate innovation. It has become a platform for deep exploration of today’s Youth.”


2014 - Tencent awards Youthology as Best Research Vendor, and Best User Research Project

Youthology’s “Fandom Economy Research” received Tencent’s 2014 award for outstanding research.


2013 - Co-founded “Youth Marketing Association”

”Youth Marketing Association” is China’s first industry organization focused exclusively on Youth marketing, and is also Asia’s biggest Youth marketing association.


2013 - Keynote Speaker at Cannes International Festival of Creativity

COO Kevin Lee delivered a keynote speech at the advertising world’s top industry event.

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