By: Lisa Li
(English here)
青年志将奥运会期间关于中国年轻人的发现进行了总结，制作了第二辑功夫！─“鸟巢一代：通过中国奥运看中国年轻消费者”。在这辑功夫！中，您将看到：

Filed under: 中国青年洞察, 北京奥运会, 青年志动向, 北京奥运，年轻人文化，鸟巢一代 | Post a comment

By: Helen Yu, Lisa Li
CYW on Beijing Olympic are a series of reports understanding what’s going on in the minds and life of Chinese youth before, during, and after the Beijing Olympic.
The city of Beijing is a bit cooled down since t...

Filed under: 中国青年动向, 中国青年洞察, 北京奥运会, Beijing Olympic, Chinese youth brand, Design, Fashion, What's Up? | 1 Comment

By: Lisa Li, Candy Yang
CYW on Beijing Olympic are a series of reports understanding what’s going on in the minds and life of Chinese youth before, during, and after the Beijing Olympic.
The use of sports stars in marketing activities (i...

Filed under: 中国青年洞察, 体育, 北京奥运会, advertisement, idol, Liu Xiang, marketing, Olympic, Olympic sponsorship, Spokesperson, sports celebrities | 3 Comments

By: Lisa Li, Zafka Zhang
CYW on Beijing Olympic are a series of reports understanding what’s going on in the minds and life of Chinese youth before, during, and after the Beijing Olympic.
Web 2.0 has largely shifted the look of marketing...

Filed under: 中国青年洞察, 互联网和web2.0, 北京奥运会, Chinese SNS, Chinese youth, iWOM, Kaixin, Liu Xiang, market research, online polling, Xiaonei | 2 Comments

By Summer Xia, Candy Yang
CYW on Beijing Olympic are a series of reports understanding what’s going on in the minds and life of Chinese youth before, during, and after the Beijing Olympic.
Is it a special day for youth at all?
Oh, ...

Filed under: 中国青年动向, 中国青年洞察, 北京奥运会, 080808, Beijing Olympic, Chinese traditional culture, Chinese youth, Opening Ceremony | Post a comment

By Lisa Li, Helen Yu
CYW on Beijing Olympic are a series of reports understanding what’s going on in the minds and life of Chinese youth before, during, and after the Beijing Olympic.
Since early August, we started to see a lot of young ...

Filed under: 中国青年洞察, 北京奥运会, 社会参与, Beijing Olympic, career development, NGO, social volunteer | 1 Comment

By Lisa Li, Helen Yu, Candy Yang, Summer Xia
CYW on Beijing Olympic are a series of reports understanding what’s going on in the minds and life of Chinese youth before, during, and after the Beijing Olympic.
As the first issue of the ser...

Filed under: 中国青年动向, 北京奥运会, awareness of Olympic sponsor, Beijing Olympic, Chinese youth, media habit | 2 Comments

By: Lisa Li
It was pretty quiet in a Café in Nanluoguxiang  until a bunch of college girls bustled in. From ‘killer game’, ‘cold jokes’, to ‘ridiculous childhood experience’, to the darn difficult mathematics… and to Liu Xiang (t...

Filed under: 北京奥运会, 青年志动向, Beijing Olympic, Chinese culture, Chinese youth, corporate social responsibility, national pride, Olympic volunteer, Sichuan earthquake | 3 Comments