By Lisa Li
The slides below are the presentation China Youthology did on the preconference ‘US & Global Youth & Youth Marketing’ of Ypulse Mashup Youth Marketing Conference 2010 in San Francisco.
With this 20-min speech, we tal...
China Youthology was honored to be invited to speak at Ypulse Mashup 2010 on May 24-25. Below is the interview originally posted by anastasia on Ypulse.
In today’s Ypulse Interview we check in with Lisa Li, Founder & CEO of China You...
Making Noise in Youth Marketing
By Jay Mark Caplan
Nick Barham is planning director of Wieden and Kennedy, the agency behind the 2008 Converse Love Noise campaign. Fans of Chinese indie rock lauded the Converse- sponsored five city rock r...
By Lisa Li
As the main author of MobileYouth, Graham Brown has inspired us with his writings on youth insights and youth marketing. Among my favorites are ‘I’m not interested in mobile marketing’, ‘50 trends in youth mark...
By Lisa Li, Zafka Zhang
‘Connecting brands with youth’ sounds abstract and sometimes like a black box. Some brands seem to ‘born’ with the connection, and some don’t (and find it hardly possible to catch up with the ‘naturally born y...