By Helen Yu
This is part of a series of posts ‘Demystifying Lower Tier China’.
In more than three weeks, we visited three cities – Tangshan, Guangan and Yiyang. We met dozens of friends and really touched by the stories they told us....
By Lisa Li, Jay Mark Caplan
If you’ve ever been part of launching a product or campaign nationwide in China, you’ve most likely heard some version of this conversation:
“For first and second tier cities, let’s sell an aspirational ...
By Zafka Zhang, Helen Yu
‘My animated works are independent—a freestyle, so to speak. They are my language, or even better, for they can be both seen and heard, and they are so much more colorful…’
Hunting cap on head, bla...
Insights on the cultures of the post 90s and business practices targeting this group
Zafka Zhang, Helen Yu
China Youthology focuses on youth, including post 85s and post 90s (from 15 yrs to 25 yrs). In addition to long-term offline contac...
By Lisa Li, Helen Yu, Ryan Zhang
On May 2nd, more than 2,000 young people (mostly university students) gathered at Chaoyang Park, Beijing, for Lining’s ‘Evening Fun Run Event’ that consisted of a 6 kilometer journey of jogging, an open-ai...
By Helen Yu, Zafka Zhang
The economy downturn has evoked discussion and attention on university students’ employment since late 2008. China Youthology is also keen to understand the changes in the work life and related values – preference an...
By Lisa Li, Zafka Zhang, Helen Yu
As a soaring sphere of China’s Internet, SNS has gain immense attention from Internet observers, marketers, and of course Internet practitioners. When our friends heard China Youthology was working on this top...
By Helen Yu
Zafka, co-founder of China Youthology, will participate in an art event, called ‘Battery city – A Post-Olympic Mini Marathon’ (check detailed announcement in Chinese here).
Vitamin Creative Space initiates the art event i...
By: Helen Yu, Zafka Zhang
‘Every day once I turn on my computer, I would firstly check out friends’ news feeds on Xiaonei, and then park my ‘cars’ on Kaixin before I do whatever I need to do …’
In the recent couple of month...