Making Noise in Youth Marketing
By Jay Mark Caplan

Nick Barham is planning director of Wieden and Kennedy, the agency behind the 2008 Converse Love Noise campaign. Fans of Chinese indie rock lauded the Converse- sponsored five city rock r...

Filed under: Great Minds Think Alike Or Not, So What?, China youth culture, Converse Love Noise campaign, edgy youth, Jay Mark Caplan, skateboarders, W+K, Youth marketing | 2 Comments