By Lisa Li, Helen Yu, Ryan Zhang
On May 2nd, more than 2,000 young people (mostly university students) gathered at Chaoyang Park, Beijing, for Lining’s ‘Evening Fun Run Event’ that consisted of a 6 kilometer journey of jogging, an open-ai...
Zafka Zhang, Candy Yang
‘我想我们需要——有力的美。年轻就应该跑得快，跳得高，打篮球，大声的说话，使不完的劲，不停冒出那些浪漫的想法，拔腿就去……’
‘I think what we look for ...
By Lisa Li
On Jan 17th, our report ‘China Youth Trends’ was featured on Modern Weekly (周末画报) and received good feedback.
Over the past several months, we have shared the report, with more marketing implications and case...
By Lisa Li, Zafka Zhang, Helen Yu
As a soaring sphere of China’s Internet, SNS has gain immense attention from Internet observers, marketers, and of course Internet practitioners. When our friends heard China Youthology was working on this top...