By Lisa Li

Recently China Youthology immersed a lot with Chinese action sports community (skateboarding, BMX, snowboarding) by talking to players, hanging out with them, and following them on SNS, with the purpose of understanding the values or culture codes of this community in Chinese context.

The community is still very small in China – far from comparable to the west. However, with more than 15 years of history, action sports community have much richer culture and legacy than we expected. Several generations of enthusiasts have made great effort. However with the lack of infrastructure, media exposure, and steadfast commercial support, it has been extremely difficult for the community to grow.

The video is about the dream of one of the skaters in China. Hope the video shows a bit about the valuable inspirations we got from a deeper dive into this youth subculture. If you are interested in finding more about the skater, you can check out his website kickerclub.com.

Filed under: Sports, What's Up?, action sports, China youth culture, kickerclub, Lisa Li, Ryan Zhang, skateboarding, video